Well not really digital’s been around for a long time, but if you’re in a traditional advertising role and you haven’t discovered the digital equivalent then you need to get a move on. Its not just online where digital is taking over, its everywhere.  You only have to look at all the great production services that are around to see what’s going on, just about everything is available as an on-line service, voice talent, music, video, campaign management, web to print, content, feeds, its all there. So these services are certainly not one size fits all, but they are beginning to take market share away from traditional production services and offerings. If you’re not already looking at these services then watch out while you’re guarding what you know, what you don’t know is taking all your work away.