I keep hearing that mobile communications, sms, mms wap etc. is for younger people but I use it all the time. there’s no doubt that 18 – 25 year olds make up the majority of the mobile market but that’s not to say that the over 40’s and 50’s don’t use mobile media and that its a growing audience. Some people seem to think that mobile advertising to the over 40’s isn’t an effective market but the truth is that the 18 – 25 yr old audience is saturated at least in terms of usage at over 80%. The growth areas are 35 – 49 and 50 – 64 yr old groups according to Limbo

One thing is certain, all the people I know that are over 50 are into mobile devices, txt messaging and mobile web. Everyone knows that the mobile channel is growing at an amazing rate with billions of messages sent every month, 1 in 3 people remembers some form of mobile advertising sent to them and the channel is so convenient that its use and uptake continues to go from strength to strength. With the introduction of faster wireless networks, EVDO, Wifi capable phones and integrated mobile media devices, mobile is one of the most exciting channels to adopt as part of an integrated marketing strategy to all age ranges.