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	<title>Digital Comments</title>
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		<title>Digital Comments</title>
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			<item>
		<title>Here We Are Again</title>
		<link>http://digitalcomment.wordpress.com/2008/07/06/here-we-are-again/</link>
		<comments>http://digitalcomment.wordpress.com/2008/07/06/here-we-are-again/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 20:49:54 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[advertising budget]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=10</guid>
		<description><![CDATA[The price of oil is affecting almost everything and everywhere people are cutting their marketing budgets. This should at the very least drive more on line marketing. Its more cost effective than tradditional channels and has a better reach. Reducing marketing spending when sales are dropping is obviously only going to speed up the downturn, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=10&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>But What is Creative?</title>
		<link>http://digitalcomment.wordpress.com/2008/06/05/but-what-is-creative/</link>
		<comments>http://digitalcomment.wordpress.com/2008/06/05/but-what-is-creative/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 00:42:44 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[online performance]]></category>
		<category><![CDATA[Online tools]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=8</guid>
		<description><![CDATA[Interesting, in the offline world creative is king, but online its completely different. User experience, information architechture and technology come before the traddition sense of whats creative. Strategy and planning are king in the digital world. You cant look at an online campaign and compare it to tradditional marketing metrics its all completely different. There [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=8&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<title>I Must be Getting Old</title>
		<link>http://digitalcomment.wordpress.com/2008/06/02/i-must-be-getting-old/</link>
		<comments>http://digitalcomment.wordpress.com/2008/06/02/i-must-be-getting-old/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 03:13:06 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[EVDO]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[txt messaging]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=7</guid>
		<description><![CDATA[I keep hearing that mobile communications, sms, mms wap etc. is for younger people but I use it all the time. there&#8217;s no doubt that 18 &#8211; 25 year olds make up the majority of the mobile market but that&#8217;s not to say that the over 40&#8217;s and 50&#8217;s don&#8217;t use mobile media and that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=7&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<title>One Stop Advertising</title>
		<link>http://digitalcomment.wordpress.com/2008/05/29/one-stop-advertising/</link>
		<comments>http://digitalcomment.wordpress.com/2008/05/29/one-stop-advertising/#comments</comments>
		<pubDate>Thu, 29 May 2008 14:04:07 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[TV commercials]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=6</guid>
		<description><![CDATA[You have to be impressed by the amount of products that provide one stop shopping for on-line (and even traditional) advertising these days. Take AdReady for example, one place to buy media, create the banner, traffic and monitor performance. Or SpotRunner bringing cost effective TV ad&#8217;s in a one stop on-line environment. Couple those with on-line proofreading, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=6&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What Makes a Good Viral Campaign?</title>
		<link>http://digitalcomment.wordpress.com/2008/05/27/what-makes-a-good-viral-campaign/</link>
		<comments>http://digitalcomment.wordpress.com/2008/05/27/what-makes-a-good-viral-campaign/#comments</comments>
		<pubDate>Wed, 28 May 2008 00:34:51 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=5</guid>
		<description><![CDATA[It never fails to amaze me how many people assume that anything they can think of will automatically be a great viral piece. Too often we get caught up in the notion of the creative idea rather than the value of the viral piece. The best creative in the world doesn&#8217;t matter if no one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=5&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Integrated Agency</title>
		<link>http://digitalcomment.wordpress.com/2008/05/20/the-integrated-agency/</link>
		<comments>http://digitalcomment.wordpress.com/2008/05/20/the-integrated-agency/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:01:03 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Agency Structure]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital production]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[integrated agency]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=4</guid>
		<description><![CDATA[Every advertising agency seems to want to integrate its digital offerings with the traditional side of the house. Its interesting to watch how each agency alters its structure and approach trying to find the optimum balance between driving interactive media, adding digital functionality to production, recruiting great digital planners/strategists and at the same time maintaining revenue stream.  Its [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=4&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">digitalcomment</media:title>
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		<title>The New Frontier</title>
		<link>http://digitalcomment.wordpress.com/2008/05/19/the-new-frontier/</link>
		<comments>http://digitalcomment.wordpress.com/2008/05/19/the-new-frontier/#comments</comments>
		<pubDate>Tue, 20 May 2008 02:08:13 +0000</pubDate>
		<dc:creator>digitalcomment</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[ad production]]></category>
		<category><![CDATA[campaign management]]></category>
		<category><![CDATA[digital production]]></category>
		<category><![CDATA[traditional advertising]]></category>

		<guid isPermaLink="false">http://digitalcomment.wordpress.com/?p=3</guid>
		<description><![CDATA[Well not really digital&#8217;s been around for a long time, but if you&#8217;re in a traditional advertising role and you haven&#8217;t discovered the digital equivalent then you need to get a move on. Its not just online where digital is taking over, its everywhere.  You only have to look at all the great production services that are around [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalcomment.wordpress.com&blog=3767698&post=3&subd=digitalcomment&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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